Why Google Reviews Matter for Educational Institute

Cigma Medical Coding Academy

Blog ImageDec
04

Google is often the first point of contact between a customer and a business. From finding businesses nearby to planning our future studies to looking up a forgotten phone number, we plug keywords into Google to help us with anything we want to know. And if we want to find out how one business compares to another, we Google to find out about other people’s experiences.

Recognizing the need, Google has rolled out its own reviews feature, which allow users to write reviews directly on the business’s Google or Google Map listing. Since Google reviews are obviously favoured by the search engine and show up upon every relevant result. Most online users gravitate towards online reviews in this day and age because most often, they are doing a thorough research before going with a product and service.

Cigma Medical Coding Academy - Google reviews

Say you're doing a search for Cigma Medical Coding Academy the first few search results may include paid search, followed by you guessed it, a Google Map shows details about Cigma. As you can see in the example below, many agencies appear on the map, but only those with glowing high-rated reviews show up as part of the primary listing.

Reviews and Trust

For small to mid-size businesses, online reviews bring the advantage of social proof —they help increase (or decrease) the level of trust felt for an unfamiliar business based on feedback from other people with similar needs and interests. In a study by Bright Local Consumer Review Survey, 84% of consumers trust online reviews as much as a personal recommendation. The survey continues to say that 74% of consumers say that positive reviews make them trust a local business more.

If you are planning to learn medical coding by joining into a training, reading online reviews are very important. It is the top rated institute in Kerala with more than 250+ 5 star reviews.
Cigma Medical Coding Academy - Google reviews